JOIN OUR TEAM

As a B2B Marketing Manager, you will execute our marketing strategy in the DACH region, focusing on content creation and lead generation to drive business growth. Working closely with internal teams and external partners, you will develop targeted, content-driven marketing campaigns that resonate with our B2B audiences, leverage organic and paid channels, and generate a consistent pipeline of high-quality leads. You will also monitor performance through KPIs, optimising campaigns to align with business goals and customer needs. The position is unlimited and based in Munich.

WHAT YOU'LL DO

• develop and implement B2B marketing activities to increase brand awareness and generate leads
• create and manage targeted content such as case studies, expert articles, adverts, and editorials for various digital and offline channels to engage our B2B audiences
• plan, execute, and analyse digital and offline marketing campaigns, including SEA, email, social media, and events
• develop strategies to improve lead quality and volume in close collaboration with the sales team
• monitor KPIs and marketing budgets, create reports, and derive data-driven optimisations
• work closely with internal teams, external agencies, and partners to deliver activities efficiently and on time

YOU COME WITH

• 3+ years of experience in developing and executing impactful B2B marketing campaigns within fast-growing environments, preferably in the e-commerce industry in the home & living market
• passionate about organic and performance marketing, coupled with the ambition to push our B2B marketing to the next level
• excellent communication and project management skills that enable an effective collaboration with cross-functional teams and external partners
• proficiency in leveraging data and marketing analytics to make informed decisions and optimise campaign performance
• ability to proactively make suggestions and take initiatives to advance marketing activities
• fluency in English and German
• solid knowledge of digital marketing (SEO, SEA, marketing automation) as well as traditional marketing approaches
• proficiency in using CRM systems (e.g., Salesforce, HubSpot) and analytics tools (e.g., Google Analytics)
• a creative and analytical mindset, a team player with strong communication and project management skills

WHY WESTWING

Aside from our awesome team and shared purpose we offer a variety of additional benefits. Come work with us and get:

• an inspiring, international, informal and nonpolitical environment for you to take ownership and grow your career
• a unique culture based on trust, support, and collaboration where we foster open communication with our biweekly Company All-Hands, feedback channels like Officevibe and regular Q&A sessions 
• flexible working mode: roughly 60% remote, 40% in-office working policy
• up to 4 weeks temporary work-from-anywhere per year 
• 30 days of paid vacation per year
• a beautiful, centrally located and dog-friendly office with free beverages, cafeteria with different lunch options, open spaces and sunny terrace
• 40% off Westwing Collection in our shop, 25% off all third-party brands, 10% family & friends voucher, Westwing Vouchers for special occasions
• regular and legendary company and team events like Movie Nights, Oktoberfest, Summer Parties, and more
• health and wellbeing offerings including sports membership, mental health support and coaching, vaccinations, skin checkups and more
• discounted green mobility options with public transport or JobRad
• company daycare “Westwing Wichtel” next to our HQ office and cooperation with Elly & Stoffl, a multilingual daycare with several locations in Munich
• subsidized company pension scheme  
• “Social Impact Day” p.a. to use for doing good for environment and/or society

ABOUT US

Westwing is Europe’s #1 in Beautiful Living eCommerce, now present in 12 European countries and has generated EUR 481m GMV (Gross Merchandise Volume) in 2023. As Europe’s premium one-stop destination for Design Lovers we offer a unique brand experience with a carefully curated assortment of our Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Club-Sales, Stores, the B2B Service (Westwing Business) and our Design Service. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.

Our team consists of more than 1700 professionals working together on our shared purpose to “Excite people to create homes that unlock the full beauty of life”. We work together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd.
 
Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity.

Department

B2B