• Own and execute the CRM roadmap for subscriptions, newsletters and targeted communications aligned with company goals
• Design and optimise segmentation, targeting and personalisation strategies across the customer journey
• Plan and deliver lifecycle campaigns end to end (concept, creation, build, QA, launch, reporting)
• Lead promotional and triggered campaigns, ensuring relevance, timeliness and performance optimisation
• Identify upsell and cross-sell opportunities to increase customer lifetime value and retention
• Collaborate with cross-functional teams (marketing, tech, data) to ensure seamless experiences
• Experiment with AI-driven personalisation and cross-channel orchestration, scaling proven solutions into core CRM processes
• Track and improve performance through KPI dashboards, A/B testing and data insights

• At least 4 years of product management experience, ideally in CRM, subscriptions or lifecycle marketing, with a preference for candidates from B2C, e-commerce, home & living or fashion sectors
• Strong understanding of CRM systems, email deliverability and subscription mechanics
• Hands-on experience with A/B testing, customer segmentation and campaign personalisation
• A proven track record in designing upsell and cross-sell initiatives that drive retention and growth
• Excellent analytical skills with the ability to turn data into actionable strategies
• Experience collaborating cross-functionally with marketing, tech and data teams
• Fluency in English
• Experience with HTML and SQL

If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it.

At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living.

Here is what you can look forward to:

• A high-performance culture built on trust, feedback and collaboration

• An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone

• A flexible hybrid setup with ideally 3 office days per week - because strong connections and quick collaboration make great ideas happen

• Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas

• 30 days of paid holiday to rest, recharge, and come back ready to create

• A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect

• Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers

• Wellbeing support through mental health resources, sports memberships, and preventive care

• Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet

• Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl

• One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower

• Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties