As Head of Global Social Media Marketing, you will lead Westwing’s social media strategy across Europe. In this role, you will be responsible for elevating our owned channels to become the #1 destination for Home & Living inspiration in Europe, a space that is culturally relevant, commercially savvy, and at the forefront of what’s next. Social Media is a central pillar of our Brand Strategy and instrumental in driving brand visibility, engagement, and product relevance across our markets. With over 10 million followers across platforms, including 8.6 million on Instagram alone, Westwing’s social media presence is one of our strongest brand assets.
You will work as a visionary, culturally attuned leader, guiding a highly creative and performance-driven team across Instagram, TikTok, and YouTube, and collaborate closely with Brand, Creative, Commercial, Production, and Performance Marketing teams. You will shape how we communicate our identity, engage our audience, and drive desire through storytelling, product, and community. This position is limited to 1 year and based in Munich.
Head of Global Social Media Marketing (m/f/d)
Munich Office
Full-time
Permanent employee
JOIN OUR TEAM
WHAT YOU'LL DO
- Own and continuously evolve Westwing’s social media strategy across all platforms (Instagram, TikTok, YouTube, etc.)
- Further build our social channels into the most relevant, engaged-with, talked-about, and followed in the industry
- Lead and develop an international, cross-functional team of creatives, strategists, and channel managers, and oversee social media workflows and operational processes
- Drive both brand engagement and commercial outcomes through content that emotionally connects and delivers measurable business impact
- Develop scalable content formats that boost recognition and enable storytelling across retail, digital, and creator channels
- Oversee owned and earned media value development as a core KPI across all initiatives
- Drive performance reporting and budgeting across social media initiatives, utilising automation and AI to ensure data accuracy, KPI ownership and confident use of tools such as Excel and Google Sheets
- Partner closely with Creator, Brand and Campaigns to deliver integrated initiatives that movethe needle on awareness, reach and GMV
- Act as an internal thought leader for cultural relevance, platform trends and new social mechanics
YOU COME WITH
- 8+ years of experience in leading social media, preferably in high-growth lifestyle, fashion, design, or premium e-commerce brands
- A deep understanding of content, culture, and commerce, and how to build narratives that generate maximum reach and relevance
- Proven experience in managing teams and scaling social channels through creativity, systems, and data, ideally paired with a strategic or business-focused background (e.g., Marketing Strategy, Communications, or Economics)
- Commercial mindset and ability to translate engagement into measurable impact (e.g., GMV, traffic, impressions)
- Strong instinct for storytelling, platform innovation, and zeitgeist relevance
- Excellent stakeholder management skills, with the ability to align across multiple departments and drive cross-functional collaboration
WHY WESTWING
If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it.
At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living.
Here is what you can look forward to:
At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living.
Here is what you can look forward to:
- A high-performance culture built on trust, feedback and collaboration
- An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
- A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen
- Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas
- 30 days of paid holiday to rest, recharge, and come back ready to create
- A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect
- Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers
- Wellbeing support through mental health resources, sports memberships, and preventive care
- Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet
- Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl
- One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower
- Team rituals that celebrate results and togetherness - from Summer & Winter Parties to Oktoberfest
ABOUT US
Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 507 million in 2025. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.
Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd.
Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity.
Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd.
Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity.
Department
Marketing