(Senior) Brand & Product Campaigns Manager (m/f/d)
Munich Office
Full-time
Permanent employee
JOIN OUR TEAM
As a (Senior) Brand & Product Campaigns Manager, you own the full cycle of our most significant multi-channel campaigns, from strategic conception to execution, ensuring every sales event and product activation is delivered with precision and brand consistency. You translate commercial and brand goals into high-performing campaigns, while actively driving the strategic evolution of our campaign concepts and innovating cross-functional workflows to maximise long-term impact and efficiency. By ensuring channel-specific execution, you optimise performance across the entire marketing funnel and the digital customer journey. This position is permanent and based in Munich.
WHAT YOU'LL DO
- Own the full lifecycle of multi-channel campaigns, from the initial strategic concept and assortment definition to production, execution, and post-campaign analysis
- Transform commercial goals into high-impact creative briefs, campaign concepts, and communication plans, ensuring asset deliverables are on-brand and optimised for their specific channel requirements, utilising AI-driven insights to enhance creative relevance
- Set clear campaign and channel goals, continuously analyse campaign KPIs to derive implications for channel mix, refining the campaign approach to improve ROI and customer engagement
- Act as the central hub between Creative, Brand, Organic Marketing, Performance Marketing, and Commercial teams to resolve bottlenecks, make high-stakes decisions, and innovate internal workflows
- Drive the evolution of our campaign framework by performing market benchmarking and testing new campaign approaches, as well as iterate on existing concepts to build best-in-class campaigns
YOU COME WITH
- A background in managing high-budget, multi-channel campaigns from initial strategic brief through creative production, go-live, and post-mortem analysis
- Proven experience in a fast-paced, high-growth (e-commerce) environment with an understanding of the digital customer journey
- Deep understanding of the full marketing funnel, with the ability to architect and optimise campaigns that effectively drive high-conversion results
- Excellent stakeholder and communication skills with the ability to influence, align, and drive clarity across diverse teams
- Proactive problem-solving approach to navigating the complexities of end-to-end project management in a fast-paced environment
- Strong ability to analyse KPIs and translate data into actionable insights for assortment selection and campaign optimisation
WHY WESTWING
If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it.
At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living.
Here is what you can look forward to:
A high-performance culture built on trust, feedback and collaboration
An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen
Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas
30 days of paid holiday to rest, recharge, and come back ready to create
A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect
Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers
Wellbeing support through mental health resources, sports memberships, and preventive care
Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet
Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl
One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower
Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties
ABOUT US
Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 507 million in 2025. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.
Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd.
Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity.
Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd.
Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity.
Department
Marketing